How long has your company
been operating on the market?
Our company is very young – only 3 years old.
However, preparing to enter the market lasted
much longer. It all started in 2007, when my friend, who has lived in Lisbon for 20 years, came
to visit me in the Czech Republic. He brought
with him some Portuguese wine from a world-
-famous manufacturer. I instantly fell in love
with this wine, and of course, today I represent
this producer on the Czech market. At that time,
my friend was very surprised and upset by the
lack of Portuguese wines in shops in the Czech
Republic, and began to persuade me to supply
the wine… In 2015, I made that decision.
What are your prospects
for development for in near future?
Today I represent 9 manufacturers, and I have
more than 80 types of wine, such as sparkling or
still, and port wines. Of course, I plan to expand
my product range, to search for new interesting producers. I have already started and will
continue to organize monthly product tastings or
thematic (seasonal) degustation for our existing
and future customers. During the degustation,
you learn about the Portuguese wine industry
(Portugal is the 7th-largest exporter of wine
worldwide), the region (terroir), the producer,
and the manufacturing technology, and most
importantly – you can test 8–12 types of wine
and get acquainted with possible combinations
with meals. This allows you to choose the best
wine for everyday sipping as well as for celebrating. Of course, most customers come to me for
advice, but how pleased you will be to make the
right choice on your own!
What is the philosophy of your business?
Our slogan: “Life is too short to drink bad
wine.” The most difficult thing in our business is
to choose wine that will appeal to my customers.
It is no secret that wines with top scores from
the world’s top wine critics are often unpopular.
I try to offer good wine at a reasonable price.
Your secret of success?
It is far too early to talk about success. In the
wine world, 3 years is the age of an infant. However, there is growth in this business, and
I see great prospects.